Senior Specialist, Brand Strategy
Johnson Controls · Neuhausen am Rheinfall
Description du poste
About the role
The Senior Specialist, Brand Strategy will help shape and execute Johnson Controls' global brand strategy. You will translate strategic direction into actionable plans and ensure consistent brand activation across teams, channels, and geographies.
Key responsibilities
- Develop and implement strategic brand positioning, messaging platforms, and value propositions for B2B markets.
- Conduct market research, customer insight analysis, and competitive assessments to inform brand direction.
- Create and maintain brand guidelines, templates, toolkits, and manage the internal brand portal.
- Lead governance programs, manage brand inquiries, and coordinate approvals to ensure compliance with global standards.
Required profile
- Native‑level fluency in English with excellent writing and editing skills.
- Prior experience in brand strategy and execution, including positioning, identity, M&A, and trademark management.
- Proven ability to collaborate across functions and deliver projects on time.
- Strong analytical, project management and organizational capabilities.
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Johnson Controls
Neuhausen am Rheinfall
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