Brand Manager – Culinary Category

About the role

As a Brand Manager Culinary at Nestlé Professional, you will shape and execute the brand strategy for the culinary portfolio in line with regional priorities and the local food strategy. You will work closely with cross‑functional partners to drive growth, innovation and commercial performance across the category.

Key responsibilities

• Lead the culinary brand roadmap to achieve category growth and brand performance.
• Develop and launch innovation and renovation projects from insight to market launch.
• Build annual brand plans covering communication, promotion and product initiatives in partnership with sales.
• Translate customer insights, market trends and financial data into actionable portfolio optimisations.
• Deliver digital brand communication across owned, paid, search and e‑commerce channels.
• Support demand and supply planning, margin management and value creation.

Required profile

• Strong brand management or commercial development experience with a passion for food.
• Strategic thinking and analytical ability to interpret trends, customer needs and category opportunities.
• Project management, presentation and influencing skills to deliver initiatives on time.
• Collaborative, curious and entrepreneurial mindset.
• Fluent in English and German; French is a plus.

Required skills

What we offer

• Flexible working options, including hybrid work possibilities.
• Paid holidays beyond legal requirements.
• Learning and development opportunities.
• Performance‑based bonus.
• Healthcare contribution and Employee Assistance Program.
• Strong pension contribution.
• Generous parental leave and family support.
• Employee discounts on Nestlé products and services.