Brand Experience Specialist

About the role

As a Brand Experience Specialist at Nestlé Suisse S.A., you will rejuvenate the THOMY brand and deepen consumer loyalty by delivering integrated brand experiences that strengthen emotional connections and drive sustainable growth. You will work closely with marketing, sales, communications, food‑service teams, agencies and sponsorship partners, taking ownership of activation strategies across multiple channels.

Key responsibilities

• Transform consumer, cultural and category insights into compelling brand experiences that increase relevance and commercial impact.
• Shape an omnichannel activation strategy that creates a seamless THOMY experience across out‑of‑home and convenience channels.
• Activate an external network to build high‑value local sponsorship partnerships, expanding visibility and strengthening brand meaning.
• Develop and execute brand activations, live marketing events and experiences that convert participation into lasting loyalty, engagement and advocacy.
• Deliver integrated amplification plans that link each activation to brand priorities and measurable business outcomes.
• Drive excellent execution through clear collaboration, smart resource allocation and continuous learning from results.

Required profile

• Strong expertise in brand marketing, consumer activation, communications or shopper marketing, acting as a passionate THOMY ambassador.
• Out‑of‑Home market knowledge with the flexibility to travel regularly and a valid driver’s license.
• Proficiency in using consumer insights, performance metrics and budget management to optimise execution, measure effectiveness and maximise ROI.
• Effective collaboration with agencies, external partners and cross‑functional teams, leading projects from brief to successful implementation.
• Fluency in Swiss German/German and English.
• Demonstrates courage, collaboration, speed and a commitment to continuous learning.