Customer Relationship Management Specialist

About the role

The CRM Specialist will lead the design, maintenance and optimisation of customer data structures within a luxury automotive brand, driving data‑driven marketing initiatives and personalised communications across multiple channels.

Key responsibilities

• Own the CRM structure, developing and continuously improving high‑quality customer databases.
• Ensure data accuracy, consistency and segmentation quality through structured data‑management processes.
• Plan, execute and monitor data‑driven CRM marketing campaigns and initiatives.
• Develop targeted communication strategies to boost customer retention and acquisition.
• Analyse customer behaviour, campaign performance and market trends to identify optimisation opportunities.
• Prepare reporting, KPIs and performance insights for internal stakeholders.
• Support the planning and execution of events, customer experiences and brand activations.
• Manage direct marketing activities across email, digital and CRM channels while ensuring consistent brand communication.
• Coordinate between marketing, sales, after‑sales and external partners.
• Assist in implementing strategic marketing initiatives at national and international levels.
• Monitor marketing budgets and evaluate campaign effectiveness.
• Define and track CRM and marketing performance metrics.
• Identify opportunities to improve the full‑lifecycle customer experience.
• Support lead management and customer retention programmes.
• Ensure compliance with data‑protection and CRM‑related regulations.

Required profile

• Several years of experience in CRM, marketing or customer management, preferably in a luxury or premium segment.
• Hands‑on experience with CRM systems, including setup, optimisation or implementation.
• Background in an international or high‑service‑oriented environment.
• Strong analytical mindset with confidence in data‑driven decision making.
• High level of autonomy, structured approach and attention to detail.
• Excellent communication and stakeholder‑management skills.
• Customer‑centric mindset with an understanding of premium clientele expectations.
• Fluent in German and English (additional languages advantageous).
• Ability to combine analytical thinking with creative marketing execution.

Required skills

• Excel
• PowerPoint
• CRM systems (setup, optimisation, implementation)