Digital Analytics Strategy, Testing and CRO Manager

About the role

The Digital Analytics Strategy, Testing and CRO Manager will lead data‑driven experimentation to grow direct‑to‑consumer (D2C) channels. You will design and execute a comprehensive analytics strategy that improves conversion rates, booking volumes and revenue per visitor while establishing a best‑in‑class experimentation practice.

Key responsibilities

• Design and implement a data‑driven strategy across all digital touchpoints, focusing on direct channel growth and acquisition cost reduction.
• Collaborate with product, design, engineering, marketing and web analytics teams to create and run A/B tests that measure website and campaign impact.
• Lead strategic initiatives for lead generation, audience segmentation and customer‑journey optimization.
• Develop deep insights into the customer journey, identifying friction points and opportunities to increase booking value.
• Perform advanced segmentation analyses to uncover high‑value segments and personalization opportunities.
• Establish measurement frameworks to quantify commercial impact, including test design, revenue forecasting and post‑implementation analysis.
• Create performance dashboards that combine testing results, behavior metrics and commercial KPIs.
• Drive innovation in personalization and optimization using tools such as Adobe Analytics, Adobe Target and a real‑time CDP.

Required profile

• Degree in business, marketing, analytics or a related field.
• At least 5 years of relevant experience, with a proven track record in D2C data insights and booking‑funnel optimization.
• Hands‑on experience with A/B testing tools, preferably Adobe Target.
• EU passport or right to work in Switzerland.

Required skills

• Expertise in web analytics platforms such as Google Analytics, Adobe Analytics and Adobe Experience Platform.
• Strong analytical mindset with the ability to translate complex data into actionable strategies.
• Excellent communication skills and ability to influence cross‑functional teams.