Digital Content Specialist – International Digital Marketing

About the role

We are looking for a Digital Content Specialist to join Tissot’s International Digital Marketing team at our headquarters in Le Locle. You will be responsible for managing and continuously improving Tissot’s brand website and digital assets across global markets, ensuring a consistent and engaging brand experience.

Key responsibilities

• Manage, coordinate and maintain website content across global markets.
• Lead global homepage activations and support local market implementations.
• Create and deploy landing pages for new product launches.
• Monitor content quality, updates, and overall consistency.
• Collaborate with Creative, Product Marketing, E‑commerce and local teams to ensure accurate content.
• Oversee production and deployment of digital assets such as images, videos, 3D assets and virtual try‑on content.
• Support UX/UI optimisation initiatives to improve customer experience and site performance.
• Coordinate SEO and GEO content implementation to boost visibility and organic traffic.
• Assist with Marketing DAM governance, asset organisation and content distribution.
• Develop content guidelines, documentation and best practices for global markets.
• Contribute to website enhancement projects, new feature rollouts and digital experience initiatives.

Required profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical, organisational and time‑management skills.
• Excellent communication and cross‑functional collaboration abilities.
• Detail‑oriented with the capacity to manage multiple tasks and deadlines.
• Proactive team player who can work independently and take initiative.

Required skills

• Experience with a Content Management System (CMS).
• Familiarity with Salesforce Commerce Cloud (a plus).