E-Commerce Performance and SEO Senior Manager

About the role

The E-Commerce Performance and SEO Senior Manager will lead the development and execution of online marketing strategies that drive qualified traffic, customer acquisition, and revenue growth for Guess’s e‑commerce platform. Reporting to the Chief Digital Officer, this role oversees the Performance Marketing team and collaborates closely with creative, content, and technical teams.

Key responsibilities

• Plan, launch and optimise paid acquisition campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, programmatic/display networks and affiliate channels.
• Manage media budgets, maximise ROI, ROAS, CAC and overall conversion performance.
• Design full‑funnel acquisition strategies, audience segmentation, retargeting and lifecycle campaigns.
• Monitor KPIs, produce performance dashboards and lead A/B testing for ads, landing pages and creative assets.
• Identify growth opportunities through data analysis and experimentation.
• Develop and execute comprehensive SEO strategies, including on‑page optimisation, technical SEO, internal linking and content structure.
• Collaborate with developers to implement technical SEO improvements and monitor Core Web Vitals.
• Track rankings, traffic and SEO KPIs using Google Analytics, Search Console, SEMrush and Ahrefs.

Required profile

• Minimum 12 years of experience in web‑marketing and conversion rate optimisation.
• At least 8 years focused on SEO and analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Adobe Omniture).
• Strong leadership, organisational and deadline‑driven mindset.
• Excellent written and spoken English; additional languages are a plus.
• Detail‑oriented, analytical, able to work under pressure and adapt quickly.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Programmatic/display advertising
• Affiliate marketing platforms
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Excel (advanced)
• HTML
• Adobe Omniture (Adobe Analytics)