Global Marketing Director

About the role

The Global Marketing Director will partner directly with the CEO to shape and execute the long‑term brand strategy of a premium beauty company. Based in Zürich, the role combines strategic vision with hands‑on execution to transform a product‑driven business into a distinctive global brand.

Key responsibilities

• Define and evolve brand positioning, value proposition and a 3‑year marketing strategy in collaboration with product development and the CEO.
• Translate scientific concepts into luxury storytelling and consumer‑focused propositions.
• Own the marketing budget, allocate investments and measure business impact.
• Develop and deliver the annual marketing plan covering communication, digital, product launches and brand activations across all markets.
• Lead cross‑functional execution with Digital and Product teams, strengthening brand awareness and customer engagement.
• Build a performance‑driven marketing culture using KPIs, dashboards and data‑driven decision making.
• Design the future marketing operating model, governance, processes and a Marketing Playbook for consistent global execution.

Required profile

• 12‑15 years of progressive marketing experience, including digital marketing exposure.
• Proven track record in strategic and operational marketing roles within premium beauty, luxury or FMCG brands.
• International experience in a global or regional role, preferably with exposure to the US or Swiss markets.
• Strong analytical thinking combined with creativity and leadership capability.

Required skills