Global Marketing Manager – Personal Workspace Solutions

About the role

Logitech is seeking a Global Marketing Manager to lead the Personal Workspace Solutions (PWS) category within its Direct‑To‑Consumer (DTX) online channel. This hybrid role, based in Lausanne, will shape the global marketing strategy, audience architecture, and consumer journey for the PWS portfolio.

Key responsibilities

• Define and segment key global audiences for the DTX channel, using data insights to create tailored marketing strategies.
• Architect the long‑term DTX marketing roadmap, aligning it with commercial objectives and growth targets.
• Develop scalable global playbooks and frameworks that enable regional teams to execute local DTX campaigns.
• Partner with PWS Product Marketing to synchronize DTX strategies with product launches and category goals.
• Oversee the global PWS DTX marketing calendar, prioritising initiatives that maximise audience growth.
• Analyse market data and consumer feedback to refine audience definitions and optimise strategies.
• Lead A/B testing initiatives to generate strategic audience insights and translate performance metrics into actionable recommendations for leadership.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or related field (Master’s preferred).
• 5+ years of experience in marketing, digital content strategy or e‑commerce, with a proven record of launching and optimising cross‑channel campaigns.
• Strong collaborative skills and ability to lead cross‑functional, global teams.
• Proactive, assertive leader who views themselves as an integral business driver.

Required skills

• Expertise in consumer journey design and digital content best practices.
• Experience with performance analytics and A/B testing methodologies.
• Project management, creative briefing and stakeholder communication skills.