Head of B2B Growth

About the role

Lead the end‑to‑end B2B growth of Properstar’s real‑estate agency platform. You will turn a database of 140,000 agency offices and 640,000 agents into active, engaged, paying users by steering AI‑driven segmentation, offers and multi‑channel campaigns.

Key responsibilities

• Define and execute the B2B growth strategy – segmentation, markets, channels, offers and budget – and defend every euro with data.
• Own the full agency lifecycle: onboarding, activation, engagement, upgrades, retention and win‑back, identifying and fixing drop‑off points.
• Drive self‑serve revenue through dashboard purchases, pricing experiments and checkout optimisation.
• Design, test and iterate offers, bundles and promotions, killing under‑performing ideas quickly.
• Increase mobile adoption, moving agents from desktop to the app and ensuring weekly usage.
• Run experiments across onboarding, messaging, pricing and offers with fast cycles and clear read‑outs.
• Collaborate with sales, customer success, product and design to align on activation and conversion priorities.
• Lead and coach the execution team, set goals, review work and raise standards.

Required profile

• Proven B2B or SMB growth track record with a self‑serve SaaS or marketplace product, demonstrated by real numbers.
• Deep experience in cohort‑based segmentation, lifecycle management and multichannel acquisition.
• Successful history of driving mobile app adoption among professional users.
• Strategic operator who builds plans, owns budgets and delivers measurable ROI without agency intermediaries.
• Fluent English; French or Spanish a plus.

Required skills

• Claude (AI workflow automation) – daily driver for building and orchestrating skills.
• Mixpanel – product analytics and experimentation.
• HubSpot – marketing automation and CRM.

What we offer

• Full ownership of B2B growth for a large real‑estate agent database.
• Budget for immediate testing and a larger scale budget for 2028.
• Access to a cutting‑edge AI stack (Claude, Mixpanel, HubSpot) fully funded by the company.
• Flat hierarchy reporting directly to the CPO and a title with significant weight.
• Remote work within +/- 3 hours of CET.