Marketing Operations Analyst

About the role

This position is based in Switzerland and sits at the core of marketing performance and revenue operations for a fast‑moving SaaS company. You will own the technical and analytical side of marketing systems, ensuring that every lead, campaign and conversion is accurately tracked, measured and optimized across the full funnel.

Key responsibilities

• Own marketing analytics and tracking infrastructure (GA4, GTM, Mixpanel, HubSpot, paid‑media pixels).
• Build, maintain and optimise dashboards for funnel performance, campaign ROI, SEO impact and paid acquisition efficiency.
• Manage HubSpot operations: workflows, lead routing, segmentation, scoring and lifecycle automation.
• Oversee lead data quality processes, including enrichment, validation, list hygiene and synchronization with tools such as Clay and Salesforce.
• Support attribution modelling (first‑touch, last‑touch, linear) and perform manual attribution when required.
• Design and execute A/B testing setups, including event tracking, data‑layer configuration and result analysis.
• Monitor website and funnel performance, identify anomalies and recommend optimisation opportunities.

Required profile

• 2+ years of experience in marketing operations, marketing analytics or RevOps within a SaaS or digital business.
• Advanced English proficiency with strong written and verbal communication skills.
• Ability to work aligned with US time zones (Eastern or Pacific).

Required skills

• HubSpot (workflows, automation, lead management, segmentation).
• Google Analytics 4 (GA4) and Google Tag Manager.
• Mixpanel and paid‑media pixel implementation.
• Salesforce integration and data synchronization.
• Clay (or similar enrichment tools).
• A/B testing tools and experimentation methodologies.
• SEO analytics and performance measurement.

What we offer

• Remote‑first work environment with flexibility.
• 20 days of paid time off.