Paid Media Consultant for LAC Markets (Remote, 12 months)

About the role

UNICEF seeks a Paid Media Consultant to strengthen paid media and performance marketing capabilities across Latin America and Caribbean (LAC) markets. The consultant will support country offices in optimizing and scaling digital fundraising campaigns on platforms such as Google, Meta, TikTok and AI‑powered tools.

Key responsibilities

• Develop data‑driven marketing strategies to improve advertising performance and revenue generation.
• Provide technical guidance, training and analytics to build local capacity in paid media execution.
• Manage and optimize paid social (Meta) and paid search (Google, Bing) campaigns, ensuring quality checks and best‑practice implementation.
• Oversee multi‑geography projects, coordinating efforts across at least five international markets.

Required profile

• Advanced university degree in marketing, digital media, computer science or related field (or equivalent experience).
• Minimum 5 years of experience in paid media performance marketing or digital fundraising, with a focus on AI‑led campaigns.
• Fluency in English and Spanish; additional UN language knowledge is an asset.

Required skills

• Hands‑on experience with AI ad features such as Performance Max, Demand Gen, Advantage+, AI Max.
• Proficiency in Google Analytics 4, Facebook CAPI, Google Enhanced Conversions, pixel and event set‑up.
• Familiarity with programmatic platforms (Netflix Ads, Amazon DSP, DV360) considered an asset.