Power Generation Automation & Digitalization Sales

About the role

ABB is looking for a Sales professional to drive its Power Generation Automation and Digitalization portfolio in Switzerland. Reporting to the Regional Sales Manager Europe, you will develop new business and nurture existing customer relationships across the hydro‑power and industrial sectors.

Key responsibilities

• Focus on greenfield projects, installed‑base (IB) expansion and brownfield opportunities, selling the full ABB solutions portfolio (automation, excitation, protection, electrification, grid‑code compliance studies and digital solutions).
• Represent ABB at marketing activities such as campaigns, trade fairs, exhibitions, conferences and customer meetings, acting as the primary ambassador for ABB products and solutions in Switzerland.
• Build long‑term customer relationships by understanding requirements and translating them into relevant ABB offerings.
• Develop and review sales plans, monitor channel strategy and pricing, and propose corrective actions when needed.

Required profile

• Proven experience in business development, technical sales or bids and proposals within power generation, automation, electrification or related industrial sectors.
• Strong solution‑selling and value‑proposition creation skills, with a solid understanding of cybersecurity and digital solutions.
• Ability to identify, develop and secure sales opportunities based on customer needs and market trends.
• Willingness to travel up to 50 % and fluency in German and English; additional languages such as French are a plus.

Required skills

• Automation technologies
• Excitation systems
• Protection equipment
• Electrification solutions
• Digital solutions and cybersecurity knowledge