Product Marketing Manager

About the role

BLP, a Swiss SaaS company building an agentic platform for finance and operations process automation, is hiring a Product Marketing Manager. This is a hands-on individual contributor role at the heart of how the company goes to market, owning the link between product capability and buyer value across launches, enablement, competitive intelligence and go-to-market content.

Key responsibilities

• Maintain and evolve the messaging house (value proposition, pillars, proof points, persona narratives) and ensure consistent use across web, decks, campaigns and sales conversations.
• Build and maintain competitive intelligence: battlecards and positioning against ERP workflow automation, RPA, IDP/point-AI solutions and other AI platforms, keeping sales ahead of competitor moves and objections.
• Create and maintain the core sales toolkit: first-meeting decks, discovery guides, objection handling, ROI narratives and persona playbooks for CFO, COO, shared services and process excellence audiences.
• Refine buyer personas and ICP using win/loss analysis and field feedback, and drive product launches and releases.
• Supply campaigns, events and content marketing, and act as the market voice internally by feeding buyer and analyst insight into product and leadership discussions.

Required profile

• 5-8 years in B2B software marketing, including at least 3 years in product marketing for enterprise SaaS, ideally in ERP-adjacent, finance operations, automation or applied-AI fields.
• Proven ability to write for economic buyers (CFOs, CIOs/CTOs, COOs) in the language of cost, productivity, working capital and EBIT.
• Experience building battlecards and enabling sales teams, measured by win rates and message adoption.
• Comfortable with win/loss analysis, market and analyst research, and with challenging product while simplifying it for buyers.
• Excellent English writing and presentation; German is a strong plus for the DACH customer base.