Senior Conversion Rate Optimization (CRO) Specialist

About the role

We are looking for a (Senior) Conversion Rate Optimization (CRO) Specialist to join a fast‑growing digital education platform serving over one million users. You will design, run and analyse A/B tests that boost acquisition, activation and retention for subscription‑based products.

Key responsibilities

• Design, implement and evaluate A/B tests across the full customer journey, from hypothesis to rollout.
• Maintain an experimentation roadmap prioritising impact, effort and learning potential.
• Collaborate with designers, developers, analysts and other stakeholders to deliver high‑quality experiments.
• Use analytics, user research, UX insights and competitor analysis to uncover optimisation opportunities.
• Drive measurable improvements in conversion, acquisition, engagement and retention.
• Present findings and recommendations clearly to teams and leadership.
• Help scale experimentation processes and increase testing velocity while ensuring quality.

Required profile

• 2‑4+ years of experience in CRO, growth marketing or website optimisation.
• Proven track record of designing experiments that deliver measurable business outcomes.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication in English.

Required skills

• Google Analytics 4 (GA4)
• Amplitude
• Power BI or similar analytics platforms
• Convert (A/B testing platform)
• Hotjar or equivalent UX/research tools