Senior Director Brand and Content

About the role

This senior leadership position is based in Switzerland and offers the opportunity to build and lead a brand, content, and creative function from the ground up within a fast‑growing B2B SaaS company. The role combines strategic vision with hands‑on execution, leveraging AI‑powered workflows to drive brand impact and business growth.

Key responsibilities

• Lead the development and execution of the overall brand strategy, positioning, messaging framework, and visual identity to strengthen market presence and category leadership.
• Build and scale a modern content function that produces high‑quality editorial content, thought‑leadership pieces, and demand‑generation assets.
• Establish and manage an in‑house creative organization covering design, copywriting, video, and multimedia production.
• Develop efficient content and creative workflows that combine AI‑powered tools with human expertise to improve speed, scalability, consistency, and quality.
• Partner closely with product, sales, marketing, and operations teams to align brand and content initiatives with go‑to‑market priorities and customer journeys.
• Recruit, mentor, and develop high‑performing professionals while fostering a culture of innovation and continuous improvement.
• Evaluate and manage external agencies, freelancers, and strategic partners, overseeing budgets and resource allocation.
• Define and monitor performance metrics related to brand awareness, content effectiveness, creative impact, productivity improvements, and business outcomes.

Required profile

• 12+ years of progressive experience in brand, content, or creative leadership roles, with significant exposure to B2B SaaS marketing environments.
• 5+ years of experience leading and scaling teams, with a demonstrated ability to hire, develop, and retain senior‑level talent.
• Strong understanding of SaaS go‑to‑market strategies, buyer journeys, demand generation, product marketing, lifecycle marketing, and sales enablement.
• Proven success in building marketing functions, teams, processes, and operational frameworks from the ground up.

Required skills