Senior Lead - Ecommerce EMEA

About the role

On is looking for a Senior Lead, Ecommerce EMEA to own the strategy and performance of its own ecommerce channels across Europe, the Middle East and Africa. The role drives revenue growth through data-driven, cross-functional initiatives, covering footwear, apparel and accessories.

Key responsibilities

• Set the strategic direction for EMEA ecommerce, build 3-year growth plans per market and align with the company's long-range strategy
• Own and deliver sales performance, leading weekly trade calls and monthly category calls to optimise sales and profitability
• Partner with Global Digital, Regional Brand Marketing and Performance Marketing to turn global campaigns into regional digital commerce activations
• Oversee regional trading calendars, feed media and site asset requirements and manage seasonal promotions
• Drive personalised customer journeys, retention flows and segmented messaging with CRM and Performance Marketing, working with site merchandising on stock velocity
• Analyse site analytics, funnel performance, consumer behaviour and sell-out data to find growth opportunities
• Direct localisation across languages, currencies, payment methods and regional shipping and fulfilment
• Work with Supply Chain and Operations on stock allocation, sell-through tracking, out-of-stock mitigation and clearance strategy
• Serve as the strategic ecommerce partner for EMEA leadership, collaborating with Wholesale, Retail, Operations and Marketing

Required profile

• 7+ years of commercial ecommerce leadership, preferably in premium sportswear, athletic footwear, lifestyle or fast-paced consumer goods
• Proven track record of scaling regional digital channels and growing DTC revenue and margin
• Executive mindset, able to make final decisions on complex sub-function topics
• Deep understanding of digital customer behaviour, product lifecycle and seasonality
• Expertise in category management, retail and financial KPIs, and storytelling
• Cross-functional and cultural leadership, mentoring and talent development