Senior Marketing Manager – Total & Core Toothpaste

About the role

Colgate-Palmolive is looking for a Senior Marketing Manager to lead the Total & Core toothpaste portfolio across the EMEA region. You will join an international team that drives new product development, brand strategy and communication for one of the world’s most trusted oral‑care brands.

Key responsibilities

• Develop and execute growth strategies for Colgate Total and core toothpaste mega‑sub‑brands (e.g., Maximum Cavity Protection, Triple Action) across EMEA.
• Plan, launch and track new product introductions and re‑launches in close collaboration with the global Enterprise Oral Care team and external agencies.
• Design and implement brand‑centric communication campaigns, storytelling assets and promotional activities.
• Coordinate bundle development and cross‑functional projects with R&D, Design, Regulatory, Legal, Supply Chain and Packaging teams.
• Support Europe‑wide marketing initiatives and ensure alignment with overall business objectives.

Required profile

• Proven experience in senior marketing roles within consumer goods, preferably oral‑care or personal‑care categories.
• Strong track record of leading product launches and brand strategy development at a regional or global level.
• Excellent collaboration skills with cross‑functional partners such as R&D, design, legal and supply chain.
• Ability to translate market insights into actionable growth plans and compelling communication.

Required skills

• New product launch planning
• Brand strategy development
• Cross‑functional project coordination