Senior Marketing & Retail Activation Manager

About the role

We are partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This strategic role will translate global brand ambitions into impactful regional marketing initiatives that drive engagement and business performance.

Key responsibilities

• Define and implement the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.
• Develop and manage the annual marketing plan and associated budget across the EMEA region.
• Design and execute product launch campaigns and marketing activations tailored to local market needs.
• Collaborate closely with regional sales teams and retail partners to drive store traffic, client engagement, and sales performance.
• Develop retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.
• Leverage CRM data and customer insights to support acquisition, engagement, loyalty, and retention initiatives.
• Coordinate with global Marketing, Communications, PR, and Digital teams to ensure brand consistency.
• Analyze market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.
• Define and monitor marketing KPIs, evaluate ROI on marketing investments, and continuously optimize regional initiatives.

Required profile

• 8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.
• Strong experience managing regional marketing activities across EMEA markets with understanding of retail and wholesale environments.
• Analytical mindset with ability to use data for strategic decisions.
• Fluency in English required; French is a strong asset.
• Availability for regular travel across the EMEA region.