Sr Director of Product Innovation, Private Destinations

About the role

MSC Cruises is looking for a Senior Director of Product Innovation with expertise in hospitality, food and beverage and resort development. The role defines the future of private destinations where design, nature and hospitality meet, combining strategic insight, creative thinking and operational expertise. You will work closely with brand, development, design, technical and operational teams to turn complex requirements into actionable plans.

Key responsibilities

• Lead the ideation and conceptual development of private destinations, defining objectives, master planning, operational parameters and technical constraints.
• Collaborate with design, development, operations, F&B, logistics and technical teams to turn vision into clear, actionable plans.
• Analyse operational insights, industry trends, guest expectations and competitive offerings to refine concepts and set KPIs.
• Align stakeholders across regions and contribute to long-term roadmaps for private destinations and resort experiences.
• Prepare presentations and documentation for senior leadership and ensure concepts meet health, safety, environmental and regulatory standards.

Required profile

• 10-15 years of experience in experiential design, destination or resort management; cruise/port operations management is a plus.
• Strong knowledge of cruise logistics, hotel development, port operations and technical requirements.
• Ability to translate complex operational and technical requirements into clear concepts.
• Understanding of architectural, design or engineering principles is a plus.
• Fluent English; additional languages a plus. EU passport or right to work in Switzerland.
• Able to travel 20-30% of the time.

Required skills

• Proficiency in Excel, PowerPoint and Outlook.
• Stakeholder management and coordination of cross-functional, multicultural teams.
• Strategic thinking, analytical skills and strong communication and presentation skills.