Events, Brand Activation & PR Specialist

About the role

The Events, Brand Activation & PR Specialist joins the Marketing Department at the Stabio (Ticino) headquarters of ASSOS of Switzerland. Reporting to the Global Sports & Events Manager and working with Content & Campaigns, Social Media and Trade Marketing & Sales, the specialist coordinates and executes the 360 calendar of brand events, including equity events, cycling fairs and community initiatives such as social rides. The role supports the Manager in preparing the calendar and budget, plans on-the-ground execution and tracks KPIs.

Key responsibilities

• Cycling fairs: work with ISE and Sales to keep fairs aligned with the brand, help prepare the events grid, coordinate logistics, suppliers and materials, and flag risks.
• Social rides programme (Collective 13): run day-to-day operations, prepare the project architecture, coordinate the jersey and goodies design, align the ride calendar with Sales, coordinate content with Content & Campaigns and Social Media, liaise with SBOs, track KPIs and costs and report to the Manager.
• PR activities: support press communication for key launches, coordinate logistics for media camps, races and drop launches, build project plans, liaise with PR agencies and journalists, and keep stakeholders informed.
• Across all areas: track spending and time against the budget, take part in periodic Marketing team alignments and prepare recap presentations.

Required profile

• 2-3 years of experience in event and community management.
• Good knowledge of cycling culture and events, with a professional and mature approach.
• Proactive, solution-oriented, able to work both in a team and independently.
• English speaking; Italian is a plus.
• Willingness to travel frequently on weekends, about 30% of the time during peak season (April to August), mainly in Europe.
• Based in the Stabio headquarters, with 25% flexible smart working permitted.