Manager, Strategic Accounts Marketing

About the role

The North Face EMEA is looking for an experienced Manager, Strategic Accounts Marketing to join its Marketing team in Stabio, Switzerland. The role develops and executes marketing strategies across Strategic Accounts in EMEA, strengthening brand relevance, driving consumer engagement and supporting sustainable commercial growth. You will translate brand and category priorities into account-specific strategies and consumer experiences across digital and physical touchpoints, working with Sales, Brand Marketing, Product, Merchandising and Retail Partners.

Key responsibilities

• Build and deliver annual and seasonal marketing plans for each account, keeping every activation on-brand and relevant to the partner.
• Drive omnichannel go-to-market plans across retail, digital, media, content and activations, with consumer-first storytelling that builds brand equity, recruits new consumers and converts.
• Partner with Sales and Merchandising to turn business priorities and consumer insights into joint plans with key retailers.
• Manage the Strategic Accounts budget and allocate it to the highest-impact brand and business opportunities.
• Track consumer, campaign and sales performance, turn insights into actions and align internal teams, partners and agencies.

Required profile

• Five to seven years of relevant marketing experience, ideally in Strategic Account, Trade, Wholesale, Retail or Consumer Marketing; outdoor, sporting goods, fashion or lifestyle experience is highly desirable.
• A proven track record of marketing plans with major retail, wholesale or marketplace partners.
• Strong commercial acumen and budget-management experience.
• An analytical mindset and excellent communication, project-management and relationship-building skills, including leading complex cross-functional projects.
• Fluent English; additional European languages are an advantage.
• A university degree in Marketing, Business or a related field, or equivalent professional experience.