Business & Customer Data Analyst

About the role

MCH Exhibitions & Events is seeking a Business & Customer Data Analyst to turn visitor, exhibitor and marketing data into actionable insights. The role supports audience growth, exhibitor success and strategic decision‑making across our event portfolio.

Key responsibilities

• Develop and maintain automated dashboards and reports on event performance, visitor behaviour, marketing effectiveness and business KPIs.
• Consolidate data from CRM, ticketing, marketing platforms and other systems to produce clear insights for leadership.
• Build visitor segmentation, audience intelligence models and customer insight analyses.
• Analyse visitor acquisition performance across channels and recommend improvements for targeting and ROI.
• Provide analytics to support exhibitor sales, retention and value‑proposition development.
• Ensure data quality, consistency and governance within CRM and related systems.
• Support ongoing improvement of data infrastructure, integration and analytics capabilities.

Required profile

• 3‑5 years of experience in data analytics, business intelligence or CRM analytics.
• Experience with customer, marketing and CRM data, preferably Salesforce.
• Proven ability to translate complex data into clear business insights for non‑technical stakeholders.
• German native speaker and business‑proficient English.

Required skills

• Strong SQL skills.
• Data visualization tools such as Tableau or Power BI.
• Advanced Excel proficiency.
• Experience with Salesforce CRM.