Communications Manager – Social Media & Digital Campaigns

About the role

As a Communications Manager – Social Media & Digital Campaigns at Nestlé, you will lead the global corporate social media channels and digital campaigns. You will translate corporate priorities and reputation goals into audience‑focused engagement and measurable results, working across content, corporate affairs, markets, analytics, agencies and platform partners.

Key responsibilities

• Shape and implement global channel, audience and content distribution strategies to strengthen engagement across Nestlé’s corporate social media presence.
• Lead integrated digital campaigns and paid‑media activation that advance corporate priorities and reputation objectives.
• Optimise platform, search and campaign performance through audience insights, experimentation and a clear measurement framework with KPIs and reporting standards.
• Build scalable governance, guidance and toolkits that enable consistent, effective campaign activation across regions and markets.
• Strengthen community management and issue response through clear standards, timely escalation and audience‑focused communication.

Required profile

• Substantial experience leading global social media and multi‑market digital campaigns and channels.
• Deep expertise in paid‑media strategy, audience targeting and campaign optimisation.
• Strong analytical thinking to turn performance, audience and social‑listening data into clear decisions.
• Proven ability to collaborate and influence across complex global organisations while leading teams, agencies and partner relationships.
• Fluent communication in English.

Required skills

• Paid‑media strategy
• Audience targeting
• Campaign optimisation
• Analytics and performance measurement
• Social listening
• Search and social platform expertise