CRM Specialist – Email Marketing & Automation

About the role

Air Apps is seeking a CRM Specialist to manage and optimise our CRM systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing to boost customer engagement and retention.

Key responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimise CRM workflows, segmentation, and customer lifecycle automation.
• Track and analyse email open rates, CTR, conversion rates and customer engagement metrics.
• Implement behavioural triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA and email marketing regulations.

Required profile

• 3+ years of experience in CRM management, email marketing or marketing automation.
• Hands‑on experience with HubSpot, Marketo, Salesforce, Klaviyo or similar platforms.
• Strong understanding of email best practices, segmentation and automation workflows.
• Analytical mindset with experience using Google Analytics and CRM dashboards.

Required skills

• HubSpot
• Marketo
• Salesforce
• Klaviyo
• HTML/CSS for email formatting
• Google Analytics

What we offer

• Apple hardware ecosystem for work
• Annual bonus
• Top‑tier health and life insurance
• Transportation budget
• Coverflex benefits package
• Childcare support
• Pension fund
• Urban sports club membership
• Free meals at the hub