Digital Marketing Manager
Dickies® · District de Mendrisio
Job description
About the role
The Digital Marketing Manager will lead Dickies Europe’s digital strategy, ensuring a consistent brand experience across all digital touchpoints while driving brand awareness and business growth.
Key responsibilities
- Develop and execute the overall digital marketing strategy for Europe, translating business objectives into actionable plans.
- Lead paid media strategy across Meta, TikTok, Google and other platforms, balancing brand‑building and performance goals.
- Define and oversee CRM and email marketing strategy, managing segmentation, automation flows and loyalty initiatives.
- Drive e‑commerce growth through performance marketing, affiliate programs and conversion optimisation.
- Monitor and analyse performance of all digital channels, producing regular reporting and actionable insights.
- Coordinate and manage relationships with paid‑media, CRM and other digital partners, ensuring timely delivery and budget compliance.
- Align digital initiatives with commercial goals and brand strategy, identifying new opportunities to strengthen the brand’s digital presence.
Required profile
- 5‑8 years of experience in digital marketing, e‑commerce, CRM or performance‑marketing roles.
- Strong working knowledge of CRM platforms, preferably Klaviyo.
- Experience with Shopify‑based e‑commerce environments.
- Familiarity with customer segmentation, lifecycle marketing, automation flows and retention strategies.
- Previous experience in fashion, lifestyle, sportswear, streetwear or culturally relevant consumer brands.
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Published 6 days ago
Expires 1 month from now
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Dickies®
District de Mendrisio
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