Director of PR and Marketing

About the role

The Park Gstaad, a Four Seasons Hotel, is seeking a Director of PR & Marketing to lead its integrated communications strategy during the pre‑opening phase. Reporting to the Commercial Director and joining the Commercial leadership team, you will shape the hotel’s voice, drive brand awareness, and support commercial growth across all guest experiences.

Key responsibilities

• Develop and execute integrated PR, marketing, communications, content, and digital strategies.
• Lead brand positioning, storytelling, media relations, influencer engagement, and reputation management.
• Drive integrated campaigns, strategic partnerships, activations, and digital growth across paid, owned, and earned channels.
• Support commercial performance through targeted marketing initiatives.
• Manage the PR and Marketing budget, agencies, partners, and campaign performance.
• Lead, coach, and develop the PR and Marketing team.
• Collaborate with hotel leadership and Four Seasons regional and global commercial teams.
• Ensure alignment with Four Seasons brand standards, corporate guidelines, and data‑privacy requirements.

Required profile

• Minimum 5 years of progressive leadership experience in public relations, marketing, communications, or digital marketing, preferably in luxury hospitality or related luxury brands.
• Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field.
• Strong commercial acumen with experience managing agencies, partnerships, budgets, and campaign performance.
• Exceptional communication, leadership, and stakeholder‑management abilities.

Required skills

What we offer

• Opportunity to shape the brand and guest experience of a world‑class luxury hotel from its inception.
• Collaboration with a global luxury hospitality leader.
• Leadership role within a high‑performing commercial team.