GEO Domain Expert

About the role

Adobe’s Domain Experts team is looking for a GEO Domain Expert who will bridge SEO, off‑page authority building and AI‑driven content discovery. You will help shape the next generation of Adobe AEM Sites Optimizer and Adobe LLM Optimizer by translating real‑world authority signals into product capabilities.

Key responsibilities

• Evaluate customer visibility across search engines and large language models using multiple data sources.
• Design and implement agentic processes to improve off‑page SEO, digital PR and authority signals.
• Provide internal expertise on backlinks, brand mentions, community discussions, and review platform ecosystems.
• Collaborate with product teams to embed external authority signals into AI models.
• Present concepts to enterprise customers and drive adoption of optimization solutions.

Required profile

• Degree in Computer Science, Information Systems, Marketing or equivalent professional experience.
• Strong understanding of technical SEO, site architecture, crawlability and structured data.
• Experience with off‑page SEO strategies, link development and digital PR.
• Familiarity with community platforms (Reddit, Wikipedia, YouTube, forums) and review sites (G2, Capterra, TrustRadius).
• Practical experience with AI‑assisted development workflows.

Required skills

• HTML, CSS, JavaScript
• Semantic HTML and structured data
• Site architecture and crawlability
• Off‑page SEO and link development
• Digital PR and community platform analysis
• Review platform analysis (G2, Capterra, TrustRadius)
• Generative Engine Optimization (GEO)
• AI‑driven content discovery
• CDN architecture, page speed optimization, Core Web Vitals
• AI development workflows