Marketing Analytics Specialist

About the role

Julius Baer is seeking a Marketing Analytics Specialist to drive data‑driven insights across digital and offline channels. You will work within the Digital Channels & Analytics team to enhance measurement capabilities and support strategic marketing decisions.

Key responsibilities

• Analyse customer journeys across public digital touchpoints to identify trends, behavioural patterns and optimisation opportunities.
• Monitor and analyse marketing touchpoints, providing actionable recommendations to improve engagement and conversion.
• Create recurring reports, dashboards and automated reporting solutions using Adobe Analytics, Google Cloud Platform (BigQuery) and related data sources.
• Consolidate data from multiple channels to build a holistic view of marketing performance.
• Support data validation, A/B testing and serve as first‑level technical support for analytics tools (Tableau, Power BI, Adobe).

Required profile

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems or a related field.
• 2‑3 years of experience in marketing analytics or a similar analytical role.
• Strong communication skills in German and English, with the ability to translate analytical findings into business recommendations.
• Experience working with Scrum methodology and tools such as Jira.

Required skills

• Adobe Analytics
• Google Cloud Platform (BigQuery)
• Tableau
• Power BI
• SQL
• Python (plus)