Product Marketing Manager – Reality Capture Hardware

About the role

We are seeking an experienced B2B technology Product Marketing Manager to drive growth of Leica Geosystems' Reality Capture Hardware portfolio. In this strategic, international role you will collaborate with global Product Management, Sales, and Marketing teams to shape product positioning, lead go‑to‑market initiatives and support product launches.

Key responsibilities

• Develop compelling product positioning, messaging and value propositions for the Reality Capture Hardware portfolio.
• Lead go‑to‑market initiatives and support global product launches by working closely with Product Management, Sales and Marketing.
• Gather customer insights, conduct market and competitive analysis, and identify opportunities to strengthen market positioning.
• Create sales enablement materials such as presentations, battlecards and customer‑facing content.
• Partner with content and demand‑generation teams to produce marketing assets across the customer journey.
• Measure effectiveness of product marketing activities and continuously optimise messaging and strategies.

Required profile

• Bachelor’s or master’s degree in Marketing, Business Administration or related field.
• 8+ years of B2B marketing experience, including at least 2 years in product marketing.
• Proven track record of developing and executing go‑to‑market strategies and successful product launches.
• Strong analytical skills with experience in customer insights, market research and competitive intelligence.
• Excellent project and stakeholder management abilities.
• Full professional proficiency in English; German is a strong plus.

Required skills

• Product positioning and messaging expertise.
• Experience translating complex technologies into clear customer value propositions.
• Collaboration with cross‑functional global teams.

What we offer

• Opportunity to work with a talented global team.
• Career growth and development opportunities.
• Dynamic and inclusive work environment with flexible annual working hours.
• Hybrid working model.
• Bonus system and extra‑mandatory pension contributions.
• Various employee discounts and events.