SEO Specialist – Technical & Content Optimization

About the role

We are looking for an SEO Specialist to develop, execute, and continuously improve search engine optimization strategies that boost organic visibility and drive qualified traffic. The role works closely with digital marketing, content, product, and engineering teams to ensure our web properties align with best‑practice SEO and evolving algorithm updates.

Key responsibilities

• Conduct technical SEO audits, identify and resolve indexing, crawling, and performance issues.
• Perform keyword research, competitor analysis, and develop content strategies that target high‑value search terms.
• Optimize on‑page elements, site architecture, and internal linking to improve rankings and user experience.
• Manage off‑page initiatives, including backlink analysis, link‑building campaigns, and authority growth.
• Monitor SERP performance, Core Web Vitals, and structured data implementation.
• Collaborate with UX/UI, web development, and product teams to implement SEO recommendations.
• Produce regular SEO performance reports and dashboards for stakeholders.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
• Proven experience in a similar SEO role, with a strong grasp of technical, on‑page, off‑page, local, and international SEO.
• Demonstrated ability to run SEO audits, keyword research, and content strategy projects.
• Experience working in cross‑functional, data‑driven environments.

Required skills

• Google Search Console, Google Analytics 4, Google Tag Manager, Google Ads.
• SEO tools: Semrush, Ahrefs, Screaming Frog SEO Spider, Sitebulb, Moz, BrightEdge, Conductor, Surfer SEO.
• Web analytics and visualization: Looker Studio, Power BI, Tableau, Microsoft Excel.
• CMS platforms: WordPress, Shopify, Webflow.
• Technical knowledge: HTML, CSS, JavaScript, XML sitemaps, robots.txt, hreflang, schema markup (Schema.org), log file analysis, server‑side rendering, API integrations.