Head of Marketing

About the role

Synpulse is seeking a global Head of Marketing to set the strategic direction for its worldwide Marketing unit. The role translates business strategy and Market Practice priorities into a coherent go‑to‑market agenda across all Synpulse brands, ensuring consistent standards and measurable commercial contribution.

Key responsibilities

• Define and communicate the strategic direction and operating principles for the global Marketing team, aligning with Synpulse’s overall strategy and Market Practice model.
• Lead the three‑level Marketing operating model (global steering, Market Practice business partnering, regional/local activation) and oversee the Deputy Head of Marketing, Business Partners and activation specialists.
• Create a transparent Marketing activity portfolio and KPI dashboard, manage annual and quarterly planning, budgeting and performance reporting to senior leadership.
• Advance Marketing technology, AI enablement, automation and analytics to improve productivity, insight and scalability.

Required profile

• Senior leadership experience with accountability for an international marketing team operating across multiple regions, cultures and time zones.
• Proven ability to lead through change, ambiguity or operating‑model transition while maintaining delivery and team engagement.
• Strong commercial orientation with experience shaping integrated B2B marketing programmes that drive lead generation and revenue growth.
• Excellent stakeholder credibility, influencing senior leaders and constructing strategic business partnerships.

Required skills

• Marketing technology and automation platforms
• Data analytics and attribution modeling
• AI enablement within marketing workflows
• CRM systems and integrated marketing stack development