Marketing & E‑Commerce Manager

About the role

We are seeking a Marketing & E‑Commerce Manager to lead the customer‑facing presence of FoRMS across its furniture showroom, in‑house coffee concept, wine offering and upcoming ventures. Based in Freienbach, you will shape the brand ecosystem from the ground up, driving growth for multiple business lines in a dynamic, entrepreneurial environment.

Key responsibilities

• Manage the online shop and e‑commerce operations, including product pages, order handling, new collections, SEO and continuous optimisation (WooCommerce or similar).
• Create and schedule weekly content for Instagram, Facebook and LinkedIn, ensuring community interaction within 24 hours.
• Plan and execute multi‑channel campaigns across digital, print and in‑showroom media.
• Organise customer events, trade fairs and seasonal pop‑ups.
• Oversee showroom and point‑of‑sale materials, product labelling and brand presentation.
• Produce Mailchimp newsletters in coordination with sales leadership.
• Track performance using Google Analytics, Meta Pixel and campaign KPIs, delivering regular reports to management.
• Lead marketing for new business lines, defining positioning, communication and go‑to‑market strategies.

Required profile

• Minimum 2 years of marketing experience, preferably in furniture, lifestyle, retail or hospitality.
• Hands‑on experience managing an e‑commerce platform end‑to‑end.
• Proven ability to create engaging content for major social media platforms.
• Fluent in German and English; additional languages are a plus.
• Based in or willing to commute to Freienbach with regular onsite presence.
• Entrepreneurial mindset, high reliability and strong attention to detail.

Required skills

• WooCommerce (or similar e‑commerce platform)
• Adobe Creative Cloud tools
• Canva
• Mailchimp
• Google Analytics
• Meta Pixel
• Search Engine Optimisation (SEO)