Paid Media Consultant for LAC Markets (Digital Fundraising)

About the role

UNICEF is seeking a Paid Media Consultant to support its Latin America and Caribbean (LAC) markets in driving profitable digital fundraising through paid‑advertising channels. The consultant will work remotely from Geneva, with occasional travel to UNICEF country offices, to enable markets to design, execute, and optimise performance‑marketing campaigns that generate net income quickly and at scale.

Key responsibilities

• Guide and empower UNICEF LAC markets to independently manage paid‑media operations across owned, earned, and paid channels.
• Develop and implement performance‑marketing strategies that align with the Digital Revenue Strategy.
• Oversee campaign set‑up, optimisation, and reporting on platforms such as Meta, Google, Bing, and TikTok.
• Integrate AI chat‑bot solutions (Claude, ChatGPT) into fundraising funnels.
• Transfer technical knowledge to market teams and disseminate best practices across UNICEF.

Required profile

• Advanced university degree (Bachelor’s or Master’s) in marketing, digital media, computer science, engineering, technology or a related field.
• Proven experience in paid‑media management and digital fundraising at an international or non‑profit scale.
• Strong analytical mindset with the ability to assess audience journeys across offline and online channels.

Required skills

• Meta Ads platform
• Google Ads platform
• Bing Ads platform
• TikTok Ads platform
• AI chat‑bot tools (Claude, ChatGPT)
• Performance‑marketing strategy development

What we offer

• 12‑month fixed‑term consultancy with competitive compensation.
• Remote work flexibility with travel opportunities to UNICEF country offices.
• Opportunity to contribute to the world’s largest non‑profit digital fundraising program.