Website & Lifecycle Marketing Lead

About the role

A partner company is looking for a Website & Lifecycle Marketing Lead based in Switzerland, working in a fast-paced, fully remote environment. The role owns the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers, leading website optimization, lifecycle marketing, email communication and brand positioning across several product lines. It is an exclusive, full-time independent contractor arrangement.

Key responsibilities

• Own the structure, messaging and conversion performance of the website and key product pages, running A/B tests and collaborating with design and engineering teams.
• Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention campaigns, win-back initiatives and repeat-purchase flows, partnering with the Head of Marketing to drive recurring revenue and customer lifetime value.
• Develop differentiated positioning for each product line and customer segment, keeping a consistent source of truth for messaging across the website, advertising, sales materials and AI-powered sales tools.
• Plan, write, launch and optimize lifecycle and marketing email campaigns supporting acquisition, activation, engagement and retention.
• Gather insights from sales calls, customer conversations and reviews and turn them into stronger messaging and better web pages.
• Track and analyze metrics such as conversion rates, repeat revenue, repeat order value and CRM performance, using data to prioritize initiatives.
• Work with executive leadership and other teams to influence product direction, improve customer workflows and align marketing with business objectives.

Required profile

• At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion optimization, messaging, lifecycle marketing or email programs.
• Proven ability to build and manage lifecycle or email marketing programs with measurable results in revenue, activation, retention or repeat purchases.
• Ability to take initiatives from strategy through execution, testing, launch and optimization, working independently with minimal supervision.
• Excellent written English and strong business acumen, logical reasoning and problem-solving.

Required skills

• Solid understanding of A/B testing principles, including sample sizes, primary success metrics and minimum detectable effects.
• Customer-centric copywriting and landing page creation.
• Preferred: experience with hybrid self-service and sales-led funnels, CRM systems such as HubSpot or Pipedrive, email marketing platforms, and developing prompts or knowledge bases for AI sales or support agents.

What we offer

• Flexible, competitive compensation tailored to experience and expected impact.
• Fully remote work with flexible hours and no requirement to report to a physical office.
• Close collaboration with executive leadership and direct influence on product development, customer experience and company strategy.
• Autonomy and ownership of your domain, with opportunities to grow within a scaling business.